Then, narrow your search by clicking on the "Skills level" drop-down menu at the top right, and select "Beginner." Next, look for a template you want. To find it from the home page, click on the "Templates" option on the upper left of the screen. The easiest way to start creating a Lens is by using a premade template. To get a feel for how it works, you can try that out first. When you first launch Lens Studio, you'll see a Birthday Lens Tutorial for beginners at the top of the main page. The software is about one gigabyte, so make sure you have enough space on your computer. To get started, download the latest version of Snapchat's Lens Studio, which requires a Windows 10 (64 bit) or MacOS 10.13+ operating system. The process of customizing a Lens is actually pretty simple. If you're ready to get creative, here's how to make a Snapchat Lens for Halloween using Snapchat's Lens Studio. While Snapchat usually has quite a few Halloween Lenses to choose from, you can easily make your own Lens. After all, Nike always finds a way to try to generate hype at big sporting events, whether that be the Super Bowl or the NBA's star-studded mid-season game.October is here and that means it's time for spooky Snaps. Dedeluk said Snap will "probably" end up building similar pop-ups in the future, noting that what the company is doing with Nike and Jordan at NBA All-Star Weekend paves the way for what could be done with other brands.Īs for Nike, the sportswear giant has been experimenting with AR to sell sneakers for a couple of years, so its interest in the technology shouldn't come as a surprise. If more people know it's easy to create a personal augmented reality filter for their selfies, that may just keep them coming back. It'll be interesting to see if, down the road, Snap starts doing more of these augmented reality workshops - especially as it looks to keep users on its service. "We want anybody to be able to do this, whether you have no technical skills or you're very technically skilled." While this experience is less about the users and more about marketing, it may still be a good step to let people get more familiar with augmented reality. "It's really easy to make augmented reality and that's our goal at Snapchat," he said. Shawn Dedeluk, Creative Strategy Lead at Snapchat, told Engadget that the partnership with Nike is about bringing more awareness to Lens Studio and educating consumers on what the app is capable of. That means you'll see elements related to LeBron James, Kyrie Irving, Russell Westbrook, Kevin Durant and others turned into part of augmented reality filters on Snapchat. Nike, meanwhile, is using the collaboration as an opportunity to market its star NBA athletes. At NBA All-Star Weekend 2019 in Charlotte, North Carolina, Nike and Snapchat built a do-it-yourself studio for people to create AR Lenses on the fly.Įver since Snapchat launched its Lens Studio in 2017, it has spent the past 13 months making a major push to grow that platform, and this is the first time it has partnered with another company to showcase its AR-making software. Still, Snapchat wants Lens Studio to get even bigger, and what better way to help it do that than by teaming up with one of the biggest brands in the world: Nike. There are now more than 300,000 Lenses created by independent users, and those have been viewed over 35 billion times. Snapchat's Lens Studio, which lets anyone create their own augmented reality filters, has been a big hit for the company.
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